Monday, January 28, 2008

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Wednesday, January 16, 2008

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Monday, January 14, 2008

Why you Need to Start Advertising

Author: Kaitlyn Miller

You might be saying that now is not the right time to advertise because of a much slower economy and that corporate budgets have to be tightened more as an effect. Most business owners and agents would even think twice before participating on every trade show that comes their way. Those working on a budget would even point out that for trade shows that are necessary, some processes are much better off slashed as they are only added expense to the company’s marketing account.



Hence, more promotional flyers and color brochure printing pieces have been cut from trade show exhibits just because they were deemed unnecessary when the staff could better explain the business in person. As a matter of fact, these marketing collaterals are even reduced to just enough to entice prospective clients during the trade show.



But Business Week and other marketing sites online and otherwise have the opposite impression. According to them, now, in fact, is the best time to advertise your brand. In addition, attending a trade show without the proper pre-show advertising would just be a waste of time and money on your part.



Most corporate marketers and analysts would argue that building a relationship with your customers is more crucial than promoting the features of your products. In fact, with a much wider choice for your target customers, with almost everybody in your niche offering the same quality and service, it would be the best time for you to create and maintain a stronger bond based on consistency and reliability.



With studies showing that it is better to sustain your advertising efforts when the others are cutting back, more and more companies understand that they need to further their position in times of crisis to place themselves on a better level than the competition.



Advancing in your chosen business field is a matter of the company’s willingness to support their image. This would mean an advantage on your part when it comes to getting the pricing power in your business niche, and hence, your leverage with the bond you’ve developed with your clients.



This is considered looking at the long term rather than the short term benefits. Studies further show that those who stayed on course even during belt-tightening times have lost only 1% of their brand value as compared to the others who decided to forgo some of their marketing efforts.



Market analysts suggest then that in order to maintain your growth, you need to keep the pace in your marketing efforts. The more you change your schedule and goals the more likely that your brand would suffer. Now is definitely the right time to advertise to gain the edge you need to be successful.

Article Source: www.articlesbase.com

About the Author:
For more information, you can visit this page on color brochure printing and promotional flyers

What's the Best Way of Promoting your Products and Services?

Author: Groshan Fabiola

In a world where consumers are bombarded with an overload of commercials and ads and have therefore become ‘immune’ to them, aerial advertising emerges is the ideal solution for those who want to promote their products and services. Aerial advertising services are used for a lot of different product lines, from soft drinks to liquors and beer, from Broadway shows to television networks, from movie studios to radio stations, from airlines to financial institutions, from clothing lines to suntan lotions, from newspapers to websites, and so forth. The aerial banner of your company will be towed by a small airplane soaring at 1000 feet above the ground or 500 feet above water in places such as beaches, busy freeways, festivals, concerts, Indy racing, horse racing, conventions, World Cup Soccer, professional baseball, NFL football, etc. In other words, your company’s logo or slogan will be seen and remembered by thousands of potential customers.



Beach aerial advertising is one of the most successful ways of promoting your products or services to thousands of people. There are aerial advertising companies that provide nationwide services, which means that the beach aerial advertising services are available all over the United States. In other words, whatever beach you may want your aerial banners to be towed over, such companies will make sure that your message is delivered. We are talking about all US coast beaches, from California, Texas, Virginia, Massachusetts, Maryland, the Gulf Coast, and South Carolina to Florida, the East Coast, New Jersey and New York –Long Island. There are aerial advertising companies that can fly your banner over virtually any beach in the United States. Their beach aerial advertising services also include inland rivers and lakes and their beaches. Not only will your banner be flown over any beach that you desire, but they will also advise you as to which beach is most crowded and at what time, or when beach festivals are being celebrated, so as to reach the widest audience possible.



Traffic jams are also perfect locations for logos and slogans to be displayed on aerial banners. Rush hour traffic aerial advertising is said to have a huge impact on people. Furthermore, rush hour traffic aerial advertising is also one of the most cost-effective ways to reach your potential customers. As most of you already know, being stuck in traffic jams can be very unpleasant, and people will take interest in almost anything that would disrupt that irritating monotony. It’s not every day you get to see an airplane flying at low altitude, and people have the tendency to look up whenever they hear one. From this point on, the task is almost complete, as they can’t possibly miss the beautifully colored aerial banners with artwork, which will certainly draw their attention and deliver your message to your potential customers.



The good news is that a rush hour traffic aerial advertising campaign can suit even the tightest budgets, as the rates are very reasonable. In addition, the company banner will be seen by many people, as such aerial advertising companies know exactly when and where to find traffic jams.



All in all, aerial advertising is one of the best ways of promoting products and services, and beach aerial advertising and rush hour traffic aerial advertising have proven to be two of its most efficient components.



For more resources about beach aerial advertising or even about rush hour traffic aerial advertising please review this webpage http://www.arnoldaerial.com/

Article Source: www.articlesbase.com

About the Author:
For more resources about beach aerial advertising or even about rush hour traffic aerial advertising please review this webpage http://www.arnoldaerial.com/

The Selling Power Of Advertisements May Be Greater Than You Think

Author: Dror Klar

Today we are all inundated by advertisements everywhere. It does not matter where you are, where you go, or what you are doing, you are bound to run into advertisements of some kind. We can see them on television, it makes no difference if you watch yours through cable, satellite, or even on your cell phone, there will be commercials or advertisements that make you want to buy things.

That is what advertisement is all about. It triggers thoughts in our minds that make us feel a need for something. Even our sub conscience can not escape these commercials and ads. You can be driving down the road and see a fast food restaurant and become hungry just because there is a vague recollection of hearing about the latest special , even if you can not recall what it is.

There are many different forms of advertising, but almost all of them are affective in some way. There are billboards along our highways. Our newspapers are filled with them. The radio and television are flooded with them every few minutes. The internet is certainly not immune to them either. Even some channels and stations that claim to be commercial free, like some of the Public Broadcasting television channels, still advertise their station and have drives to raise money. They do have to get their support from somewhere.

One of the few entertainment sources we have today that is free of commercials is satellite radio. You pay for a subscription to satellite radio and that is the reason why you do not have to deal with commercials.

There are funny commercials and serious ones. There are long ones and short ones. There are always those that seem to come on or pop up every where that are so annoying. It can seem really ironic that the ones that annoy us the most are the ones that sometimes we pay the most attention to, evidently annoying works.

There are even special shows that come on network, cable and satellite now that are all about commercials. They can win awards for the best one of the year. We can see commercials from all over the world, as if we do not have enough in our own country we must endure, we actually seem to enjoy watching the ones from everywhere else too.

Whether we love them or hate them, whether we let them influence us or if we ignore them, they are there. They will probably be around forever. As long as there are people who need to buy things, there will be someone trying to sell it to us through advertisement of some kind.

Article Source: www.articlesbase.com

About the Author:
Dror Klar offers The Cheapest New York Direct TV , Dish Network and
New York High Speed Satellite Internet
on the web.

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